Anya began creating and scaling viral content in 2020, developing a strong understanding of audience behavior, attention dynamics, and what drives engagement at scale. Through years of hands on experience, she gained early insight into how content travels, how audiences build trust, and how visibility translates into conversion.

In 2023, she returned to the space with clear strategic intent, building a personal brand centered on balance, authenticity, and long term credibility while continuing to produce high performing, conversion led content. During this time, she collaborated with global brands including Seed, YSL Beauty, and Lancôme, and attended industry events in New York where she connected with founders, executives, and marketing leaders across industries.

These experiences shaped Anya’s understanding of the psychology behind visibility, trust, and conversion, reinforcing the belief that effective social media is not defined by attention alone, but by how attention is guided into meaningful action. This perspective ultimately led her to found A Viral Media, where she helps brands establish themselves intentionally and create viral content that converts.